The Power of Video

 

It’s official. People love video. Period.

Ever since the early 20th century, it’s been a force of nature. When movies and television came to life, it unveiled a new media evolution, and by 1955, half of all American homes had a black and white TV Today, video is everywhere, from TV to online to basically, everywhere you look. And now it’s beyond entertainment; it’s also become an important part in social media, music and of course, everyone’s favorite…politics.

Since it’s arrival, video has taken over the power- the power behind communication and its messages. It can share messages and impact an audience worldwide, 24/7. People are hungry for information, and they want that information fast. They would rather watch a 2-3 minute video than spending 15 minutes reading text. This point hits home with public companies that need help getting the word out on their business – the rules of the marketing and advertising game now include video – BIG time. Videos can help your business communicate points to your target audience in a short amount of time. And the beauty of it? It’s pretty easy. Your company can place these videos not only on your business website, but anywhere on the Internet to maximize online exposure. The video can also help optimize your rank on the top search engine result pages, which gives your public company even more instant exposure to millions of potential customers. Exposure is what it’s all about. Newtothestreet.com airs on ION (in NY every Monday, 7:30 a.m.), and Fox business News-with additional specials shown on FOX and ION National. And this is just the start. You can use your video in social media and emails that you send to customers, as well. The list goes on and on. In this day and age, there just isn’t any other form of marketing that can offer the same result for the money.

Back in 2005, when YouTube was just months old, one of its co- founders explained that the site’s users were viewing the equivalent of an entire Blockbuster store each month. (And of course, we all know what happened to the Blockbusters) The numbers today – say – just with YouTube, are staggering. 4 billion people in the United States will watch YouTube…that’s not in a week– that’s a single day. The estimated number of new videos uploaded to YouTube every minute is 300 hours. Video is now the king, and if your company hasn’t jumped on the bandwagon yet, it’s time.

Because it’s not really a bandwagon – it’s the template of communication in this day and age. Newtothestreet.com taps into this powerful medium and will help share your company’s vision. In a nutshell, we will follow your company and film video interview features that will help tell your story to the masses. We know producing good video works.

It makes perfect sense. The use of video is so mainstream in our everyday lives; it’s become a part of our subconscious. If we sat down, and figured out how much video we actually watch, and how much we learn from those videos (documentaries, commercials, YouTube, news, etc.) the results might be surprising. Video appeals to both sound and sight in a fast-moving message, and immediately makes a lasting impression.

Given consumption patterns, video falls into a win-win across generational lines. For those of us that watch 5 hours of television a day, to millennials and those younger than 18, who prefer to search for things on the Internet. This pattern is a huge shift to “watching” rather than “reading”. Use of video also helps your company win the trust of possible investors; they understand that it takes time and effort to produce marketing messages. It gives the impression that your company is serious and cares about the message it’s putting out there. If it’s well packaged and used effectively, it will work wonders for your company.

Newtothestreet.com is a monthly informative business show that fits right into this powerful medium. We profile public and private companies in a new series format, and reach a potential 83.1 million households. Our videos will engage people, and get your story told.

So let us help you navigate the world of video! Because just like people….we love video. Period.