What Public Companies Should Include in Press Releases

Now that your company is public, you’ll need to keep your shareholders informed. With the right information on your business and the developments you are working towards as a company, people will feel more comfortable investing in your brand and your goals. Transparency is key! Here are a few things you’ll want to include in your press releases.

Include:

Corporate Developments – You want your shareholders to be interested and informed when it comes to new product launches, mergers, stock splits, etc.
Your Name and Phone Number – You want to make sure that your press release is well branded with your company information.

Bad News – Although it may seem counter intuitive, you should also include bad news that may develop. This may be lower earning projections, loss of a key client, or resignation of an employee. It’s important that you are transparent. Avoid delaying bad news announcements.

Avoid:

Being Vague – You want your shareholders to be as informed as possible. Avoid being too vague with the news that you are delivering.

Lying – Public companies have an obligation to their shareholders. Even if it’s bad news, make sure that you are being open and honest about what is happening within your company.

Insider Tips – Being open about the information impacting your business helps keep you out of trouble.

If you have any questions about how to best market your public company, contact New to the Street. We help public companies get the recognition they deserve. Visit our website, tune-in, or call 631-465-0284 to learn more about what we do to help public companies.

Source: https://goo.gl/SCJ8Hf