Your company recently went public – what’s the next step? As a growing, successful business, you want to make sure that you’re getting the best ROI out of your marketing strategies. Now that your company is public, you want to be able to secure a successful financial future for your business. These tips will help you get your brand noticed by the people – and investors – who matter.
The Next Steps:
Stay Active on Social Channels – Does your company have a Facebook page? It should! Facebook is an integral part of your marketing strategy. It’s important to keep your company information updated so that people know that your business is active and engaged. Companies that don’t maintain a strong social presence appear outdated to users who are searching for their brand online. Social channels are a great way to improve brand recognition and build a positive community around your business image. Think about what social channels will work best for your business needs. In addition to your Facebook page – is your audience active on Twitter? Instagram? LinkedIn? Make sure your business is actively engaging where your audience is.
Create New Content – You should always be creating new content for your business. Now that your company is public, you’ll want to make sure that you’re creating new content that is relevant to potential investors. Keep people in the loop with company updates and product promotions. Maintain an active blog, send out press releases, create an editorial calendar for your social channels, and keep your website content up-to-date. Your ticker symbol differentiates you from a private company. Make sure you include it in all of the content you create.
Make Sure Your Website is Mobile-Friendly – More and more people are using their phones to get the information they need. Make sure that your website is responsive and shows up correctly on smart phones and tablets. No matter where your audience accesses information on your company – you want to make sure that it’s simple and easy for them to get the information they’re looking for.
SEO is Essential – Search engine optimization helps your company show up in Google search results. You want your newly public to show up on the first page. After all, most people don’t click through to the second page of Google! By optimizing your marketing strategy around certain keywords, you can ensure that your website comes up when people search for topics relevant to your business. You’re going to want your business to show up when people are looking for new companies to invest in.
Get Noticed on TV – Television exposure is a great way to get your brand noticed. Although not every company can get on CNN, TV shows like New to the Street provide emerging companies with a chance to get public exposure and potential investors. TV marketing allows you to reach a wider audience and gives you the opportunity to put a face to your brand name!
Utilize SEM – Paid advertising can help you gain brand exposure and generate real leads. Target your display ads towards specific audiences who have exhibited a tendency towards investing in public companies before. You can also keep track of your ROI through Google Analytics and see how effectively your display ads are working via your cost-per-click ratio.
Ready to get your brand noticed? We’re here to help! New to the Street helps get emerging brands the exposure that they need. Our television show profiles public companies, advertises and markets their products and services, and provides business news. If you’re looking to gain TV time for your brand, all you have to do is fill out our online form. You can also contact us directly at 631-465-0284 or send us an email with your inquiries at [email protected]